The Mazda electric vehicles strategy has been non-existent until late 2016. The Japanese automaker’s strategy up to the time focused on fuel-efficient vehicles. Its SkyActiv technology has been very successful to this end and won the company some awards. The success of the SkyActiv technology, however, clouded the companies vision. The company now realizes as ZEV regulations in States such as California has become stricter and that it would have to develop electric vehicles to comply.
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